When someone takes the time and makes an effort on your behalf by getting you a gift a thank you is always an appropriate acknowledgement. In business a thank you note is also a great way to thank your customers and express appreciation of their support. Although there are options to send online, nothing quite replaces a handwritten thank you note. If you are looking for unique and curated letterpress you can look into subscription services such as the beautiful selections featured at Nicely Noted.
It was national flex day this week which for me means finding a way to work around the schedule I want and be home with my son.
Starting with Rodan + Fields a few months ago I knew my business would grow which is exciting. What I didn’t realize was the incredible support system. I’m consistently blown away and inspired by the caliber of the leadership as well as the willingness for collaboration between consultants. It’s refreshing how people in this business celebrate success, openly lend their expertise and support one another.
Beyond the flexibility which was the key driver for me is the opportunity of residual income. The average millionaire has seven streams of income. I know many people who started this as a side gig for a shoe fund, to pay for a trip, their kids school, but it grew to become a primary income (or more) and gave them ultimate flexibility to design the life they wanted.
I’m a skeptic and spent a lot of years evaluating the world with my business lens but I can say without hesitation this is the real deal. If you are curious at all about this business reach out. There is nothing to lose and so much potential.
There is so much opportunity with Pinterest. Aside from everyone you know probably using it for decorating tips, recipes, and wedding planning it is also a good business tool. According to the LA times, “Pinterest currently has 70 million monthly active users, and the total number of pins on the site is growing 75% year over year”. It also skews heavily female which is a bonus for those in the business of beauty.
So how do you maximize this fun-to-use tool? I still have a lot to learn (and just bought a new book on Pinterest), but here are five basic tips:
Pin daily – if you do even five pins a day it will help showcase your pins.
Clearly categorize your boards – Make many separate boards with relevant topics.
Comment on all pins you post using relevant text. Even better create your own images others can share.
Ensure your pins link back to you.
For other basic tips I highly recommend this article by Amy Lynn Andrews: Over 35 Pinterest Tips or for more advanced tips this article by Mitt Wray is a good resource (although a few years old): 20 Pinterest Tips and Tricks You Might Not Have Discovered
In addition if you are a numbers junkie like me you can change your profile to a business page and get a host of stats on how your pins and pages perform as well as tracking any traffic back to your website.
There will be more to post on this topic soon – in the interim here is my board to share + happy Pinning!
Confessions of a product junkie. After a few years focused on streamlining and eliminating “stuff” and in prep for an interstate move I’m cleaning out items I don’t need or use. This is after quite a few prior clean out sessions when I moved to SF. Even with limited purchases I’m surprised how much skincare product I still had. Some worked, some didn’t and most ended up in a drawer/product graveyard.
After spending a lot of time and money on all different brands I found R&F and haven’t looked back. The product works as a system, it’s simple and I don’t feel the need to be out shopping for the next best thing.
Skincare streamline check – now on to my shoes.
One of the most effective marketing tactics is sampling. There is nothing quite as compelling as getting a product in peoples hands (especially when your primary channel is online).
The Give it a Glow sample pack is a perfect introduction to R + F products and also helps existing customers try something beyond the core regimens.
Above is an examples of my Give it a Glow sample packs. There are a few elements that are easy to purchase on Amazon.com (links to my favorites below) to build a simple and beautiful kit that can easily be shipped in the mail.
In addition to handing these out, creating a sharable image about your sampling program on social media can drum up interest as well. I recommend adding your site URL to the graphic for sharability.
Ingredients for sample kit:
Enhancements Micro-Dermabrasion paste 5ml packets.
Redefine Night Renewing Serum capsule.
Redefine Lip Renewing Serum capsule.
Mini beauty product sample jars to protect the capsules. I like these:
Pouches for the product (note the versions in my picture were a little too small). I recommend these which are 7″.Packaging
Padded envelopes for mailing.
This is the beginning of a new journey. It’s exciting, but as with any big change it takes a leap of faith to move forward from what is comfortable. There are a few times in my life where I’ve taken some big risks, often with bigger rewards.
First leap of faith: The first big one probably looked a little crazy from the outside when I decided to leave my life in Seattle, sell my place (and an excellent job as a marketing Director at a big tech company) to move to SF to be with my then boyfriend. Since I had time off for my first time in 15 years I took the opportunity to travel to all the places that were on my list, but I hadn’t had the chance to visit. Did I have a travel partner – no. Was going to countries on my own that were out of my comfort zone scary – yes! In the end I ended up married to the guy I moved for (and now have a young son as well) and managed to go to all the continents except Antartica (still on my list). Needless to say the rewards well outweighed the risks.
Second leap of faith: After having my son I was dreading the Bay Area commute paired with having my son in daycare all the time. My cousin reached out to about her business (Rodan + Fields) when she started in 2010. At the time I was focused on my corporate marketing career and I did’t feel like it was the right fit. After seeing my how moms I knew were turning their Rodan + Fields consultancies into a full time income the opportunity was too good to ignore. Now I am loving having the flexibility to be home with my son, ability to still utilize my marketing experience to make an income and having an incredible network of support in the process. I have no doubt the reward will easily eclipse the risk and the upside is unlimited.