There is so much opportunity with Pinterest. Aside from everyone you know probably using it for decorating tips, recipes, and wedding planning it is also a good business tool. According to the LA times, “Pinterest currently has 70 million monthly active users, and the total number of pins on the site is growing 75% year over year”. It also skews heavily female which is a bonus for those in the business of beauty.
So how do you maximize this fun-to-use tool? I still have a lot to learn (and just bought a new book on Pinterest), but here are five basic tips:
Pin daily – if you do even five pins a day it will help showcase your pins.
Clearly categorize your boards – Make many separate boards with relevant topics.
Comment on all pins you post using relevant text. Even better create your own images others can share.
Ensure your pins link back to you.
For other basic tips I highly recommend this article by Amy Lynn Andrews: Over 35 Pinterest Tips or for more advanced tips this article by Mitt Wray is a good resource (although a few years old): 20 Pinterest Tips and Tricks You Might Not Have Discovered
In addition if you are a numbers junkie like me you can change your profile to a business page and get a host of stats on how your pins and pages perform as well as tracking any traffic back to your website.
There will be more to post on this topic soon – in the interim here is my board to share + happy Pinning!